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If your idea of using social media effectively is taking some pictures of your event and posting them online with a pithy comment, you are not getting the exposure and presence you need to build your audience and drive action.
In the end, social media is a public relations vehicle with a twist. To effectively and efficiently reach your audience and gain new viewers, your posts need to be well-thought out, engaging and impactful. Like any good advertising or public relations plan, your social media plan should be part of a campaign with regular postings, contesting, interesting ideas and tidbits, all designed to increase engagement but to also further the message you are trying to deliver.
Innovative Marketing can help you develop an editorial calendar that will increase engagement, promote your message and do it in a creative way that will build your audience and increase your profile.
In the end, social media is a public relations vehicle with a twist. To effectively and efficiently reach your audience and gain new viewers, your posts need to be well-thought out, engaging and impactful. Like any good advertising or public relations plan, your social media plan should be part of a campaign with regular postings, contesting, interesting ideas and tidbits, all designed to increase engagement but to also further the message you are trying to deliver.
Innovative Marketing can help you develop an editorial calendar that will increase engagement, promote your message and do it in a creative way that will build your audience and increase your profile.
